Readings not collected for week six

What is “typography”?
Balance and interplay of letterforms on the page, verbal and visual communication

What are five tasks that typography performs?
Typography plays a dual role as both verbal and visual communication and helps readers understand relations between prose and pictures, headlines and subordinate blocks of text.

What are five pieces of advice for good typography on the web?
1. Content structure and visual logic, i.e. CSS – Style sheets provide control over the exact visual style of headers, paragraphs, lists, and other page elements
2. Legibility, i.e. alignment, line length, white space, typefaces, type size, case, emphasis
3. Consistency, i.e. gives polish
4. Cross-platform issues – relevant font sizes, font faces
5. Accessibility – scalable text, structural markup, emphasis, adaptable layouts
6. Type graphics – Typography cannot always be neatly separated from the graphics of your Web site; Anti-aliased type – optimize the look of graphics and typography on the display screen

What are five typefaces shared as “system” fonts by both Macintosh and Windows-based machines??
Ariel, Courier, Georgia, Times New Roman, Verdana

What are five typographic methods of indicating emphasis?
Italics, bold, underlined, colored text, capital letters

What does Savio mean when he suggests that typefaces communicate “by association and through basic visual communication”?
Makes one typeface communicate one thing and another typeface communicate some other thing
Associations have to do with our past experience: Where have we seen a given typeface before? What did it mean then? Schoolbook conveys a feeling of childhood innocence in large part because we’ve seen it before in grade-school primers and children’s books:
We similarly associate stencil faces with blueprints, construction sites, military lettering, and shipping crates. Associations also work in reverse: One of the complaints typographers have about Helvetica is that it’s been used so often, in so many different circumstances, that it has ceased to have any associational meaning.

Savio provides a set of font-face categories, and argues that most fonts fit into these categories (i.e., Old-style, Transitional, Modern, Egyptian, and San-serif). Find a font face that you would argue doesn’t fit into one of these five categories.
dumping everything from Moonbase Alpha to Fusaka into a miscellaneous category like ATypI’s “Display and Decorative”.

What’s the difference between “text type” and “display type?”
Text type is typically set at 12 points or below — but the names refer to usage, with text type used to set body copy and display type used for titles, signage, navigational elements, and so on.

Varied font faces, font sizes, and font color can add to the impact of a site. Find a site you think integrates different font faces, sizes, and color well. Explain why you find it effective?
The OSU – Mansfield homepage I thing displays varied font faces, font sizes, and font color. The different font faces (I’m not sure which ones they used, what they’re called) but it helps display importance and categories for me. The OSU News and Campus Events have a different font face than the other parts of the Web site, that tell me these are interesting, but not as important academically as the other plain font faces. The different font sizes categorize things for me; the larger font sizes tell me it’s the name of the category while the smaller ones tell me the subjects under that category. The different colors give me the feel that I am in an OSU site even though it is the Mansfield Campus because of the typical OSU colors used: scarlet and gray.