11/5/07

reflective response to design

• theory of web design
• analytical
• logical-concerned with content and form
• attention to audience, purpose, context of use
• relationship to culture, fashion, convention

behavioral response to design

• usability standards
  • text, color, resolution, file size, etc

• universal design – legibility, accessibility
• navigation, site architecture
• how well does it work? how easy/intuitive is it to use?
  • information design -efficiency, speed
  • experience design – quality of experience (how it feels to do it)

visceral response to design (emotional response)

• pre-conscious, pre-thought
• first impressions are formed
• appearance matters
• sensory – sight, sound, touch, taste, smell (maybe eventually taste and smell)
• puzzle jug example (antiquity), juicy salif
• I-phone cell phones frustrating to use due to

I want it. What is it?

• the seductive power of design
  • enticement
  • relationship
  • fulfillment

• emotional – delight, fear, anger, nostalgia, curiosity – “Wow!” “Yuck!”

• other example of google I’m feeling lucky tab, more exact match and yahoo

design tools emotional, behavioral and reflective unity

• color
• images
• typography
• the grid